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Greetings on 11.11.11–Veteran’s Day in the U.S. The U.S. armed forces recognize that "green" saves lives. Will U.S. businesses recognize their own "green" frame? We hope so. On this day, we honor those who served our country as members of the armed forces. Public schools are closed. So too are banks and state . . . → Read More: The U.S. Military’s ‘Green’ Frame  Ithaca College is gaining a national reputation for leadership in sustainability and social responsibility. And the students I met were bright, funny, and totally upbeat. Not a single cynic among them. Photo h/t Ithaca College. I just returned from a terrific trip to my alma mater, Ithaca College, where I presented Tailoring the . . . → Read More: The Green Suits at Ithaca College: We’re in Very Good Hands The Green Suit is an ambassador to the New Green Economy, an enthusiastic fire-in-the-belly green business executive motivated to do well–and to do right–making the world a better place. But many Green Suits have discovered during this most-volatile political season that climate alteration, resource conservation, and corporate stewardship have become, well, dangerous topics of . . . → Read More: Framing: The Key to ‘Selling’ Sustainable Ideals It is a question that I am hearing quite often. Green businesses or businesses looking to be (more) green are investigating lots of ways to turn their “greenness” into a competitive advantage. That is why many businesses are considering green business certification. But is green certification worth it? The answer to that question depends . . . → Read More: Is ‘Green Certification’ Worth It? Because it makes good business sense. A post on Sustainable Life Media makes a great case for corporate sustainability disclosure. Contributors Kathleen Gilligan and Karen Janowski fire off seven key reasons why smart companies need to make sustainability disclosure a central element of their business models. The reasons they offer are spot-on. But one . . . → Read More: Why Should Companies Report Greenness? The San Jose Mercury News reports that at Yahoo! and several other Silicon Valley-based companies, green teams are popping up to peer-pressure co-workers to go green. Yahoo! green team members’ “Chuck The Cup Day” promotion discouraged continued use of disposable paper cups; they handed out 1,500 green ceramic mugs to employees at Yahoo! offices . . . → Read More: Green Teams Work to Help the Environment |
 
Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy is available for purchase through these and other booksellers:
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