Could This Be Green Marketing’s Year?

By Dan Smolen, on January 12th, 2010%

Environmental Leader has partnered with MediaBuyerPlanner to study Green Marketing to determine if it is ephemeral (or here to stay).

Based on the study’s key findings, it looks like Green Marketing has got legs. Specifically:

82% of respondents indicated they expect to spend more on green marketing in the future. Among manufacturers, that number . . . → Read More: Could This Be Green Marketing’s Year?

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2 comments   Career Development, Executive Career Development, Green Marketing   , , ,  

The Green Business Revolution

By Dan Smolen, on March 31st, 2008%

It seems like 1998, all over again.

Ten years ago, the clamor was over the Internet. Businesses scrambled to determine best practices for using it to attract consumers to new products and services, or assure consumers’ continued satisfaction with the brands they already prefer. Overcoming early resistance, the Internet, and the opt-in email marketing, . . . → Read More: The Green Business Revolution

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Leave a comment   Career Development, Corporate Social Responsibility, Executive Career Development, Green Business, Green Marketing, virtual office   , , , ,  

The Green Suits Time

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