Job: Director of Online Analytics

Our client is an innovative life-stage marketing services company located just outside of Boston, Massachusetts. Their unique business model provides advertisers proprietary access to highly valuable consumer segments when their products and services are most relevant.

About the Assignment

The Director of Online Analytics is a key position within the Marketing Analytics and Business Evaluation team reporting to the VP of Analytics. The core responsibility of this group is to provide exceptional analytics services to clients, sales and account teams as well senior management and product marketing teams.  They are an integral part of all new product development initiatives and provide data-driven insights for key business decisions.

Position Summary

Company is looking for a high energy, analytics professional to lead and grow key online analytics efforts and provide our product team and partners with actionable insights to develop this business.

The Director of Online Analytics will be an integral member of an highly innovative and entrepreneurial new product team, working with peers to develop, maintain and enhance online capabilities through knowledge and insight of customer needs, values and preferences. This position will proactively set an analytics agenda for the team and work with IT to ensure that we have appropriate standard tools to execute this agenda.  As the business needs grow, this role will also be responsible for building out a team to support the analytics needs.

This position will be responsible for mining behavioral and web data for developing predictive models, customer segmentation, designing testing and measurement programs, producing analytic reports, and gleaning insights to enhance both product and program performance.

Responsibilities

• Mine customer data to develop predictive and customer segmentation models that will be utilized to create products for the new product
• Work with cross-functional teams in Online Marketing and IT to drive web analytics requirements from inception of the products through to production
• Combine customer-based information with understanding of the industry and company to create insights and influence idea development and decision-making processes
• Lead financial model development , analysis and projections for all aspects of the new product
• Lead design of testing and measurement plans for the new product
• Present results with clarity and persuasiveness to business audiences including senior management
• Responsible for the logging design and for facilitating data aggregation processes for new products
• Work with IT to acquire and implement all the necessary analytics tools and processes

Requirements

• 10+  years experience in utilizing customer and Web marketing data in an online profile driven environment
• Passionate, curious, high-energy personality with a strong results focus
• Experience with measurement of digital marketing programs, from source through to conversion
• Experience with  SEO, SEM, affiliate, display, social media, email, mobile analytics
• Google Analytics expert; experience with other site analytics programs preferred
• Expert in using SPSS for data mining and modeling
• Proficient in online testing and measurement design including A/B tests and multiple variable testing including experience with landing page optimization tools
• Experience with predictive modeling and customer segmentation methodologies and application
• Proven ability and willingness to work closely with IT to develop roadmap/solutions for analytics
• Familiar with vendors specializing in site analytics, database segmentation and testing tools
• Expert user of PowerPoint with confidence and ability to present to large audiences
• Working knowledge of financial model development, financial revenue reporting and forecasting
• Some experience with focus groups or usability tests preferred
• Must be able to function in an entrepreneurial environment where everything is not always spelled out.

NO RELOCATION ALLOWANCE PROVIDED. Candidates must be in the Boston area.

Are you interested in learning more about this assignment? If so, please forward your WORD or PDF-formatted résumé (CV) and salary history by email to Dan Smolen at The Green Suits, LLC.