Green MBAs: Ready for Green Business?

For several years, I have written about the critical importance of green business training and education.

The C-Level’s demand for well-trained and properly educated green business executives is urgent. More companies are seeking talent that can ably manage the triple-bottom-line (people, planet, profits).

But are the institutions awarding so-called Green MBAs yielding such well-prepared talent? Ford Motor Company’s manager of social sustainability, David Berdish, is not convinced that they are.

In his post for GreenBiz.com, Berdish writes that:

“Business schools are very good at asking students the hard questions – for example, how would marketing, IT, and operational functions work together to reduce a company’s energy consumption.

Additionally, (we are) not so good at asking students what the questions should be, in the first place, or how the systems within or outside a business support or conflict with a company’s mission and goals.”

In other words, according to Berdish, business schools are highly capable at posing theoretical questions. Hoever, they are not as well-equipped at exploring the dynamic real-world complexities of sustainability, and more troubling, are not immune to “greenwashing.”

Berdish believes that business schools need to toss the “business as usual” mindset and adopt a style of instruction that more-fully prepares students for the complex set of challenges they will face when balancing the triple-bottom-line.

Share

2 comments to Green MBAs: Ready for Green Business?

  • Joymalya Chakraborty

    ” People , Planet , Profit ” Long Term Vision

    I call it ” EDES ” Every Day Enhancing Sustainability

    7 P’s include People , Planet is the addition , as it’s involving the ecology related ” different subjects ”

    I call it Mass Energy In-equivalence ” Niche in Conservation of Free Energy for Profit ”

    From the general perspective , fact is that traditional concepts give birth to Conventional Ones but contrary to this benefit , it’s also a fact that basic knowledge gain not always ensures application of knowledge

    What is it , the experience ? I call it Job , domain Satisfaction …….. Be passionate in what you do !

    Earning Profits from your generated Profit 2 others is what today’s Profit …….

    Cheers

    Joy

  • Hey Joy–thanks for the great comment and for checking out TheGreenSuits.com!

Leave a Reply

  

  

  


*

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

The Green Suits Time

Get Adobe Flash player Wordpress Plugin By California Accountant
?

Buy the Book!

Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy is available for purchase through these and other booksellers: