For several years, I have written about the critical importance of green business training and education.
The C-Level’s demand for well-trained and properly educated green business executives is urgent. More companies are seeking talent that can ably manage the triple-bottom-line (people, planet, profits).
But are the institutions awarding so-called Green MBAs yielding such well-prepared talent? Ford Motor Company’s manager of social sustainability, David Berdish, is not convinced that they are.
In his post for GreenBiz.com, Berdish writes that:
“Business schools are very good at asking students the hard questions – for example, how would marketing, IT, and operational functions work together to reduce a company’s energy consumption.
Additionally, (we are) not so good at asking students what the questions should be, in the first place, or how the systems within or outside a business support or conflict with a company’s mission and goals.”
In other words, according to Berdish, business schools are highly capable at posing theoretical questions. Hoever, they are not as well-equipped at exploring the dynamic real-world complexities of sustainability, and more troubling, are not immune to “greenwashing.”
Berdish believes that business schools need to toss the “business as usual” mindset and adopt a style of instruction that more-fully prepares students for the complex set of challenges they will face when balancing the triple-bottom-line.
















I call it ” EDES ” Every Day Enhancing Sustainability
7 P’s include People , Planet is the addition , as it’s involving the ecology related ” different subjects ”
I call it Mass Energy In-equivalence ” Niche in Conservation of Free Energy for Profit ”
From the general perspective , fact is that traditional concepts give birth to Conventional Ones but contrary to this benefit , it’s also a fact that basic knowledge gain not always ensures application of knowledge
What is it , the experience ? I call it Job , domain Satisfaction …….. Be passionate in what you do !
Earning Profits from your generated Profit 2 others is what today’s Profit …….
Cheers
Joy