Can STEM Skill Improve Your Direct/Interactive Marketing Career? Yes!

STEM is short for Science, Technology, Engineering, and Math

STEM is short for Science, Technology, Engineering, and Math

There’s been a lot of discussion on social media about STEM skill, that is, proficiency in Science, Technology, Engineering, and Math. Most of the chatter focuses on curriculum in secondary school and college-level courses for students pursuing careers in those fields.

But we wonder: could STEM skill improve the career prospects of talent in direct and interactive marketing fields? We posed the question to direct/interactive marketing professionals we know and the answers we got suggest that STEM skill is indeed very important–and advantageous–to have.

Here’s a sampling of the response to our inquiry:

Julia: “All marketers who work in a field where they have to convey scientific information should have STEM skill.”

Chris: “I don’t think it could hurt. It’s almost required to know what you’re selling or marketing anyway, right?”

Robin: “I’ve spent significant number of years in two scientific agencies. It helps when everyone, no matter the position, has a basic clue about the work being done and that’s at a minimum. Can someone in another area do a great job without STEM skill? Sure, most likely. Would they be more apt to do a BETTER job with some STEM skill or a fair bit of STEM skill? Absolutely. So, yes, I agree with Chris here. (Besides, it’s always helpful to be scientifically literate IMHO.)”

Chris: “That’s something I forgot to say. Some form of cross training between departments has worked well for a lot of businesses. I’m sure it would help in organizations that have a scientific and marketing department.”

Jennifer: “Yes. I have an MBA in the Management of Science, Technology & Innovation, with a focus in Marketing. Why did I specifically choose that odd focus? Because science/tech/engineering-driven organizations are not marketing-driven. That’s why they need oddballs [like me] who can help them.”

Phil: “Lately there’s the hybrid acronym STEAM–which adds art (and design)–in order to humanize technology.”

So there you have it. STEM–or STEAM–skill is mission-critical to the success of today’s marketers. If you have an opinion on this subject, do post your comment below.

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Has LinkedIn Jeopardized Your Privacy?

Our colleague across-the-pond, Russell White of Premier Consultants, released an important post this morning to lay out the concerns he has with the top online destination of enterprising executive talent: LinkedIn.

So what is Russell’s beef with LinkedIn? It is that the social network has jeopardized the privacy of its more than 200 million users worldwide.

From his post:

Russell White is founder and managing director of Premier Consultants, an executive recruitment firm based in London. Premier Consultants is  The Green Suits, LLC's strategic partner for international executive search.

Russell White is founder and managing partner of London-based Premier Consultants. He is The Green Suits, LLC’s strategic partner for international executive search.

There has been discussion on the Linkedin AnswerHub concerning privacy, which is clearly worthy of attention. A number of people are being ‘stalked’ on Linkedin, but, unlike Facebook and other social media sites, it is impossible to block individuals from viewing one’s profile and indeed [if they choose] from sending the person a message.

I was interested in this because at the end of last year, I wrote an unpublished post about improvements Linkedin must make or face either censure, loss of usage or serious competition from other web based services. [There are around a dozen more things that I wrote about that I think the site needs to implement to increase its value as a ‘go to’ business tool and I did forward these to the CEO of Linkedin in a letter form but never got a reply!]

Privacy was one of the elements covered. I took the approach around why people may want to be contacted, who could see their profile, and what information individuals show on there as well as sharing certain elements. For example, I heard of a situation last week where an employee connected with this line manager on Linkedin when he joined the company. Sometime later, the line manager was looking at his Linkedin Update Feed and saw that the employee had changed his profile to say he was seeking new career opportunities. The line manager naturally spoke to the employee who was suitably embarrassed! Obviously this scenario is not as serious [although it could be] as being stalked, but it highlights how not having control of one’s privacy on the internet [or controlling it properly] can have dire consequences.

The essence of this discussion is that Linkedin should provide a lot more functionality to allow people control over who can see their profile and for what reason. If this is an ‘expensive’ exercise, then Linkedin could charge or add it as an additional service for their Premium members and generate more income. As more people become concerned about their privacy online then the current practise will inevitably reduce individuals’ usage of LinkedIn. It must be disconcerting for the Linkedin members who are being stalked and whose only recourse is to remove their profile altogether.

Well said, Russell. Well said.

Are you too concerned about the privacy of your information on LinkedIn? Let us know your thoughts in the comment thread.

 

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New Opportunity in NYC: Inside Sales Executive, Great Upside Potential

The Green Suits is on the prowl for an inside-sales superstar.

Our NYC-based client is a fast-scaling, innovative ad/marketing technology company offering a dazzling ”Bloomberg-like” desktop tool; their “app” enables advertisers to leverage real-time competitive ad research information including high-resolution imagery and thorough marketing insight. 

We need a truly phenomenal inside-sales executive to help drive our client’s new business pipeline. Does this look like you? If so, please contact Randall Byrn at The Green Suits, right away!

If the person you see in the mirror is a hard-charging, results-oriented phone pro–who can engage prospects to build a large and targeted sales pipeline–then we need to connect with you, right away!

The Inside Sales Executive is the critical first point of contact with senior brand marketers. You will commit these decision-makers to participate in online product demonstrations, to show them in real-time how [our client's] dazzling SaaS solution will transform [their] targeted online and print media placement.

What is more, you will earn upside compensation based on the number of demos you successfully complete and further by the number of demos you help convert to actual product sales. The more effective you are at “filling the pipe” with well-targeted leads the more lucrative this assignment will be.

This position offers:

  • Competitive salary/commission and excellent benefits
  • A comfortable, informal office with a friendly atmosphere and a collaborative, creative mindset
  • Manhattan location just blocks from Penn Station

If this looks like you then please forward your WORD or PDF-formatted résumé (CV) and salary history by email to Randall Byrn at The Green Suits.

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